Overview

Principal Customer Marketing Manager Job at New Relic in San Francisco, CA

New Relic

  • San Francisco, CA


  • Permanent

  • Full-time

Description Your Opportunity The Customer Marketing team brings the heart and soul of the company to life by sharing the stories of our customers, our brand and our technology. We are looking for an experienced Customer Marketer to develop and promote relevant and inspiring customer stories – all for the love of software. Our ideal candidate is a person who thrives on building process and rigor with a heavy dose of creativity – you like to work with all the crayon colors! This person’s deep customer empathy aligns to the philosophy that customers are the heroes of our narratives. We see the value of centering the human element of storytelling and the business impact that heroic individuals can have inside of complex technology environments. We are, because they are. Your everyday responsibility will be to plan, drive and promote customer storytelling for New Relic: aligning messaging and value propositions for our technical product offerings, interviewing developer/engineer and IT buyer customers, learning about their detailed, complex use cases and capturing the impact of our technology in a compelling story that can be leveraged across multiple marketing and sales channels. Opportunity to work from a remote office may be available depending on applicant location. What You’ll Do Build and actively manage the planning and development of all forms of customer content, including use case studies, blogs, videos, community posts, etc. Work directly with our most strategic accounts and technical users to capture impactful stories for use in marketing and sales efforts. Plan and execute the storytelling workflow cross-functionally across account teams, product and technical marketing, and creative services (writers and video producers) including message alignment to Ideal Customer Personas (ICPs), drafting story briefs, conducting customer interviews, shaping and editing the narrative for each story and formatting content for use in digital campaigns, web, social, PR and events. Coordinate, track, promote and share multiple customer stories for organizational visibility and consumption via intranet posts, newsletters, infographics, slide decks. Maintain regular internal communications to inform other Relic’s of new and updated customer marketing content and activities. Manage the editorial process of customer story creation, and alignment of those stories to our value selling and solution selling models. Your Qualifications Must-haves: 7+ years’ experience in customer-facing role conducting interviews with B2B technology buyers and users; ability to understand technical content and industry and product use cases. Background in content marketing, customer reference programs, product or technical marketing, developer relations, communications preferably in a SaaS, cloud in a fast-paced company environment. Excellent storytelling skills including preparing advance briefing materials, interviewing and editing, publishing content in multiple formats + strong interpersonal, verbal and written communication skills. Bachelor’s Degree in business, marketing, engineering or computer science, communications or a related field. Ability to work in a dynamic ever-changing environment with a flexible growth attitude.Nice-to-haves: Understanding of technical products including Application Performance Monitoring, AI Ops, DevOps, or experience developing content targeted at IT buyers and developers Familiar with Adobe Experience Manager/DivvyHQ/Asana, Google Suite (productivity tools) (CRM) Strong project management and organization skills, highly motivated, proactive, ability to multi-task Public speaking skills for giving presentations and leading customer speakers to success Please note that visa sponsorship is not available for this position. About Us New Relic (NYSE: NEWR) is a cloud-based platform that gives developers, engineers, operations, and management a clear view of what’s happening in today’s complex software environments. So they can find and fix problems faster, and deliver delightful experiences for their customers. That’s why the world’s best engineering teams rely on New Relic to visualize, analyze, and troubleshoot their software. It’s the simplest, most powerful cloud-based observability platform, built to create more perfect software. All from one place. Founded in 2008, we’re a global company passionate about building an inclusive culture where all employees feel a deep sense of belonging, where every ‘Relic’ can bring their whole self to work and feel supported and empowered to thrive. We’re consistently recognized as a distinguished employer and are committed to building world-class products and an award-winning culture. For more information, visit . Our Hiring Process New Relic takes seriously our stewardship of the data of our thousands of customers worldwide. In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic. New Relic is an equal opportunity employer. We eagerly seek a diverse applicant pool and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities (or disability), age, sexual orientation, veteran status, or any other characteristic protected by law. Interested in the details of our privacy policy? Read more here: #LI-MB2

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About the Company

Company: New Relic

Company Location:  San Francisco, CA

Estimated Salary:

About New Relic